How Much Does It Cost to Build a Website in 2026?
Website cost estimates online range from "$500 template" to "$100,000 custom build," and both are technically true — for completely different things. The real cost depends on what the site actually needs to do, not just how many pages it has. Here's a realistic breakdown.
What Drives Website Cost
- Number and complexity of pages — five static pages costs far less than a site with dynamic content, search, or user accounts
- Design — a customized template is cheaper than fully custom design work built around your brand from scratch
- Functionality — a brochure site is simple; e-commerce, booking systems, or membership areas each add real development work
- CMS choice — WordPress and similar platforms are typically faster and cheaper to launch than a fully custom-coded site, though custom code gives more long-term flexibility
- Content and copywriting — often left out of quotes entirely, but professional copy and photography have their own real cost
Website Cost by Type
| Website Type | What It Includes | Typical Cost |
|---|---|---|
| Brochure / Small Business | 5-10 pages, template-based design | $2,000 – $8,000 |
| Custom Business Site | Custom design, CMS, third-party integrations | $8,000 – $25,000 |
| E-Commerce | Product catalog, checkout, payment processing | $15,000 – $50,000 |
| Web Application | Custom logic, user accounts, database-driven features | $40,000+ |
WordPress vs. Custom-Built: Cost Comparison
WordPress and similar CMS platforms get you live faster and cheaper for standard business sites — content management, blogging, and common e-commerce needs are already solved problems. A custom-built site or web application costs more upfront but makes sense when your requirements go beyond what a CMS plugin ecosystem handles well — custom logic, unusual integrations, or performance requirements a template can't meet.
Ongoing Costs After Launch
A website isn't a one-time expense. Budget for: hosting (from a few dollars a month to significant sums for high-traffic sites), a domain (roughly $10-20/year), security and SSL, CMS and plugin updates, and periodic content or design refreshes. A site with zero ongoing budget tends to look — and perform — like it was abandoned within a year.
How to Get the Most for Your Budget
- Get specific about functionality before requesting quotes. "I need a website" gets vague answers; "I need a 12-page site with a booking calendar and blog" gets accurate ones.
- Don't skip content planning. Sites redesigned around content that doesn't exist yet routinely go over budget and past deadline.
- Match the platform to the need. Don't pay for custom development if a well-configured CMS solves your actual requirements — and don't force a CMS to do something it wasn't built for.
Bottom Line
The honest answer to "how much does a website cost" is: tell us what it needs to do, and we'll tell you what it costs — anyone quoting a number before that conversation is guessing.
Get a free consultation and we'll scope your specific site and give you an accurate cost range based on what you actually need.
Frequently Asked Questions
Is WordPress cheaper than a custom-built website?
For standard business sites, yes — WordPress and similar CMS platforms solve common problems (content management, basic e-commerce) out of the box. Custom development costs more but makes sense once your requirements go beyond what a CMS handles well.
Does website cost include content and copywriting?
Often not by default — many quotes cover design and development only. Ask explicitly, since professional copywriting and photography are real costs that can catch people off guard if assumed to be included.
How much should I budget for a website every year after launch?
Beyond hosting and domain renewal (relatively small), budget for periodic updates, security patches, and content refreshes — a site with zero ongoing budget tends to look outdated within a year.
Can a website cost estimate be accurate without knowing the page count?
Page count alone isn't the main cost driver — functionality is. A 5-page site with a custom booking system can cost more than a 20-page static brochure site.